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BIG CRM - Marketing Cloud | BIG In Digital
BIG CRM is a cloud platform to deliver marketing automation for businesses of all sizes.
crm, marketing cloud, marketing automation
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BIG CRM – Marketing Cloud

Client relations management refers to strategic technology helping brands and companies achieve greater understanding and relationship with customers.

Focusing on During and Post Purchase Marketing

BIG CRM Focuses on During and Post Activities on the marketing lifecycle.

Why It is Important?

  • Shift towards focus on during and post purchase.
  • Higher media costs with decreasing reach as consumers use ad blockers and are “ad sensitive”.
  • Millennials tend to look for brand experiences not visibility.
     
    *BIG CRM related activities
  • Pre
    • TVC
    • Radio
    • Billboard
    • Banner Ads
    • Social Ads

  • During
    • Events
    • In-store
    • Direct Selling
    • Loyalty

  • Post
    • Customer Support
    • Email/SMS
    • Warranty

Typical Industry Usage

  • Retail
    • Giving Loyalty Point Rewards
    • Spreading of Promotion information on a timely manner
    • Targeted discounts based on purchase behaviour

  • Trading and Distribution
    • Re-purchase reminders
    • Monthly product updates
    • New product launch
    • Event reminders

  • Hospitality
    • Thank you for stay emails
    • Personalized birthday promotions
    • Segmented promotions based on stay patterns

BIG CRM Stack

BIG CRM CORE

Master data where all client data are stored in one point of truth

big-event

Allows customers to sign up on ground

big-loyalty

Capturing purchase behaviors and loyalty points

big-automation

Engine to deliver sms/email in a automated fashion

big-toolkit

SPG and Frontliner tools to capture data and sell more

big-rewards

Front and back end module to deliver rewards to customers

big-auth

Single sign-on technology to make sure all your owned assets only need a single password for you customer

Other Custom Modules...
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